Attracting the right people to your open jobs in today’s competitive market is essential to your long term business success. Jobsite CV Library reported a 9.8% growth in vacancies in September, making it harder to reach those qualified candidates.
These eight tips will help:-
Post your jobs at the right time : According to Jobsite, the most popular time for job applications is 11am on a weekday. Putting aside the questions that raises about workplace engagement, it helps you to schedule your job posts across social media and your careers site to attract candidates at key times.
Be mobile friendly : Deloitte’s UK Mobile Consumer Survey found that people in the UK look at their smartphones collectively one billion times every day, mainly at work or on public transport.The majority of job searches are carried out via mobile device. Your job posts must at the very minimum be mobile friendly. The easier it is for your candidates to apply using their mobile, the more talent your business is likely to attract.
Understand what job seekers want : Manpower’s report ‘Below The Surface : Emerging Global Motivators and Job Search Preferences’ found that three quarters (76%) of UK job seekers are attracted to a new employer by the type of job on offer. Flexible working, career advancement and benefits all ranked significantly higher than salary in making a final decision on submitting a job application.
Open up your jobs to the gig economy : An estimated five million workers in the UK fall into this category, Just under a third of these (30%) are categorised as ‘free agents’ who ‘actively choose independent work and derive their primary income from it’. These are potentially the people with the skills your business needs. Expand your talent pool by offering the option of a project based or contract position
Speed up your process : Reducing your time to hire by using video recruitment. It allows qualified candidates to progress their application without taking unnecessary time out from their current job, eliminates interview costs and helps to improve employer objectivity in candidate assessment.
Consider the impact of your job posts : Ensure your job posts are attention grabbing for the right reasons with compliant adverts and clear job titles that are easily picked up by search engines. Focus on the main purpose of the role and what your company has to offer not just to entice job seekers but retain its employees. For example, the Equality and Human Rights Commission revealed yesterday that only 39% of UK businesses are aware that it is illegal to advertise a vacancy exclusively in a foreign language ‘unless the ability to speak that language is a genuine requirement of the job’.
Focus on soft skills too : A survey from Leadership IQ revealed that nearly half of all hires fail within the first 18 months of a new job, primarily due to their lack of interpersonal skills, which are ‘overlooked’ during the interview process. Emphasise the type of person your company needs in your job post, as well as mandatory technical requirements, to improve your quality of hire. The Leadership IQ also found that one third of all new hires plan to leave their job within a year..
Make life easier for your candidates : Job seekers don’t enjoy the job process. A Totaljobs survey found that 78% of young people aged 16-24 found it difficult. Make it easier for all of your candidates by supporting your hiring strategy with recruitment technology which simplifies the application process and allows talent to register their interest rather than complete lengthy application forms.
A version of this article was originally published on Advorto's blog.
With 18 years of experience in in recruitment, Kate Smedley offers a range of copywriting and talent solutions for employers..